Let's be honest, dealership service departments and customers have a trust problem. Customers walk in defensive, armed with horror stories about unnecessary repairs and inflated costs.
Meanwhile, technicians who genuinely want to keep customers safe find their recommendations met with suspicion.
This trust gap costs dealerships thousands in declined services every day. But what if you could bridge that gap in just 30 seconds?
Meanwhile, technicians and service advisors are caught in an impossible position: they genuinely want to keep customers safe by recommending necessary repairs, but each suggestion comes with an invisible asterisk of suspicion.
This trust gap costs dealerships thousands in declined services every day. But what if you could bridge that gap in just 30 seconds?
Meanwhile, technicians and service advisors are caught in an impossible position: they genuinely want to keep customers safe by recommending necessary repairs, but each suggestion comes with an invisible asterisk of suspicion.
This trust gap costs dealerships thousands in declined services every day. But what if you could bridge that gap in just 30 seconds?
That where video multi-point inspections (Video MPIs) come in to end those awkward moments and replace skepticism with trust.
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Video Multi-Point Inspection (MPI) is a digitized and visual presentation of the recommendations after the inspection. Technicians or service advisors record videos highlighting areas that need attention—tires worn thin, brake pads close to gone, fluids dripping where they shouldn't—and share these visuals directly with customers.
What makes video to customer special isn't just the video itself—it's how it flips a mundane vehicle inspection into something resembling an interactive shopping experience. Your customers don't just hear what's wrong; they see it, understand it, and can approve repairs instantly, typically via text.
Short answer: Yes, and the numbers back it up.
When customers receive photo or video documentation of recommended repairs, they're significantly more likely to say yes and approved ROs. In fact, according to industry statistics, visual evidence more than doubles customer approval rates, increasing them from 24% to an impressive 51%. Clearly, showing videos and images is a proven method for significantly boosting service approvals. But currently only 23% of customers receive visual documentation with their MPI. It's a great opportunity for fixed ops departments for growth and improvement in practices.
When we talk about Video MPIs boosting approval rates by 51%, we're not just talking about numbers on a spreadsheet. We're talking about:
The deeper benefit isn't just increased revenue—it's repairing the broken trust ecosystem of automotive service.
It’s not rocket science—it's transparency. When customers see with their own eyes that the brake pads really are worn down to a sliver, skepticism vanishes.
OEMs, such as Subaru, have begun requiring dealerships to use video recordings during inspections. Customers themselves overwhelmingly prefer it: 31% report higher satisfaction with their service advisor after receiving a Video MPI.
In summary, yes, your customers genuinely care about seeing these videos. It's more reassuring and relatable than technical explanations.
Video MPIs aren't just some trendy tech toy—they deliver real business results and transform your customer relationships.
Let's address the elephant in the garage: new technology often means resistance. Your technicians might worry that video creation adds another task to their already packed day. Your service advisors might believe they don't have time to manage a new communication channel.
But here's what we've discovered from dealerships that have made the switch: the initial resistance typically dissolves within days, not weeks. Why? Because Video MPIs actually make everyone's job easier:
This is exactly why we created Kimoby. Make Video MPIs simple enough that your team will actually want to use them.
You might be thinking, "This sounds great, but isn't it a hassle? How will I get my team onboard?" That's the challenge we set out to solve with our platform.
You might be thinking, “This sounds great, but isn’t it a hassle? How will I be able to get my team onboard?” Good question. Technicians often see this technology as a double-edged sword: another task added to their already busy day, and another tech hurdle to jump over.
But our platform, Kimoby, is designed to tackle these very challenges:
Kimoby allows your dealership to fully leverage Video MPIs without the headaches.
Dealerships using Video MPIs aren't just selling more services—they're completely changing how customers feel about their service department.
Imagine this:
This isn't a fantasy scenario—it's the everyday reality for dealerships using Kimoby's Video MPI solution.
The question isn't whether Video MPIs will become the industry standard—they already are. The only question is whether you'll be ahead of the curve or playing catch-up.
Don't just take our word for it—see how Kimoby's Video MPI solution can transform service departments in a personalized demo.