BMW Autohaus Earns $47K with a Single Recall Campaign

Handling recall campaigns at BMW Autohaus used to be a time-consuming process. Building customer lists manually and relying solely on phone calls and emails meant a lot of effort, but the results didn’t match up to the work put in. Despite their best efforts, the number of repair orders (ROs) generated from these campaigns was disappointing.

Since partnering with Kimoby to manage their recall campaigns, BMW Autohaus was able to:

Increase response rates
Text messages are almost always read and less intrusive than phone calls, resulting in a significant increase in both response rates and speed.

Free their staff from manual tasks
BMW Autohaus imported a list of VINs, and Kimoby handled the rest. The DES automatically matched VINs with customer information from their DMS, reducing manual work and freeing up the team to focus on more profitable tasks.

Improve the overall customer experience
The campaigns were personalized and Kimoby’s automated replies ensured quick and consistent communication. This approach not only improved customer satisfaction but also fostered stronger loyalty.