Policaro Acura Sees a 246% Increase in RO Size with Affirm
By offering flexible payment plans that allow customers to split big purchases over time, Policaro Acura drove substantial growth in its service department.
Kimoby’s BNPL solution not only addressed the dealership’s immediate challenges but also enhanced its overall customer experience and financial performance.
Results
In just a few weeks, Policaro Acura saw:
246% increase in average RO size
When using Kimoby Pay with its BNPL financing option, the average RO size jumped from $717 to $2479 per transaction.
Higher approval rates
With customers less worried about budget constraints, decisions were made faster, leading to stronger approval rates.
Increased profits
Policaro Acura saw a significant increase in profits as more repairs were approved without the need for discounts.
“Customers are now approving repairs with less hesitation and are relieved to know that they can split big purchases over time.”
Joel Courchaine
Former General Manager
The Challenge
Policaro Acura, a full‑service Acura dealership, struggled with getting customers to approve expensive repairs. Since 63% of Americans are unable to cover unexpected expenses over $500, many customers simply didn’t have the cash flow to proceed with the repairs.
Customers postponed additional repairs due to budget constraints, resulting in smaller repair orders. Profit margins shrank as customers waited for deals or promotions before proceeding with repairs. Loyal customers were at risk of going to independent repair shops in search of lower-priced repairs.
The Solution
Kimoby helped Policaro Acura make big purchases more budget‑friendly with Buy Now, Pay Later (BNPL), a one‑click financing option with Affirm. This enabled the dealership to turn high‑value estimates into manageable monthly payments while still receiving funds upfront through Kimoby Pay.
Encourage quick approvals
By offering flexible payment plans that allow customers to split a purchase over time, Policaro Acura made costly repairs easier to manage and reduced hesitation at checkout.
Offer pre-approved financing options
Pre‑approved financing plans were automatically included in every estimate sent, making it convenient for customers to review their options on their phones and speeding up the decision process.
Simplify payment processing
BNPL is automatically included with Kimoby Pay mobile and Kimoby Pay In-Person , requiring no additional setup or extra steps for Policaro Acura, while full funds are received upfront after each transaction.
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