Nearly half the calls Gary Moe Mazda missed were customers ready to book

At Gary Moe Mazda Lethbridge, the service department was missing roughly three calls for every five repair orders it opened. A customer who cannot get through does not wait, and because those calls left no record, nobody could say how much work had quietly gone somewhere else.

With Voice, every missed call now gets an immediate response and a written summary of what the caller wanted. In August that record showed 98 customers asking to open or add to a repair order, worth $40,573 in service work in a single month.

case study background

Results for August 2026

98 revenue opportunities

Of the 224 calls the team could not get to in August, 98 were customers trying to book service, price a repair, order a part, or handle a recall.

$40,573 in service opportunity

priced at the average repair order of $414

11 hours of advisor time back

Based on an average call duration of 3 minutes.

“Before this, I was seriously looking at hiring someone just to handle our inbound calls. A few months in and I'm really glad we went with this instead."
Andrew Lusignan

Andrew Lusignan

Service Manager at Gary Moe Mazda Lethbridge

The Challenge

For a customer calling Gary Moe Mazda's service department, getting through was not always guaranteed. The volume was serious enough that leadership was considering hiring a dedicated person just to manage inbound calls.

Phone calls that went unanswered left no record. And because nobody could see what the calls were about, nobody could see what they were worth.

The Solution

Every caller gets answered, day or night
No call goes unanswered now, whether it lands at 11 AM on a Tuesday or 10 PM on a Saturday. Kimoby's Voice takes the call, captures what the customer needs, and invites them to continue by text. 

The work stops walking out
In August, 98 of 224 missed calls were customers wanting work that opens or adds to a repair order, equal to 43% of called that would have otherwise been missed.

Management can see all of it
Every missed call and every text conversation lives in one place, so the team can see what came in, what was handled, and what still needs a call today.

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