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Transparency That Pays Off for Jaguar Land Rover Royal Oak with V2C
Jaguar Land Rover (JLR) Royal Oak quickly saw remarkable results with Kimoby’s Video-to-Customer (V2C) solution. By focusing on enhancing transparency and trust, they turned a new process into a powerful driver of customer satisfaction and revenue growth.
Results
Within just 3 months of using Kimoby’s V2C solution, JLR Royal Oak saw:
162% increase in average RO
Repair orders increased significantly, with an average additional CP of $1,008 per repair order.
$329,616 in Additional CP Revenue
JLR Royal Oak generated $329,616 in new CP revenue after just 3 months of having implemented the V2C process.
100% Technician Adoption
Every technician fully adopted the process, driven by the clear benefits it provided. Pairing videos with estimates improved customer trust, and technicians saw the meaningful impact of their efforts.
“Kimoby didn’t just provide a solution; they showed us how to use it to make our jobs easier and deliver better results for our customers.”
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Alan Chung
Service Manager at JLR Royal Oak
The Challenge
JLR Royal Oak wanted to build trust with their customers to improve overall satisfaction and create a better service experience. They aimed to deliver a service process that not only explained repair needs but also visually demonstrated them, fostering greater transparency and confidence.
The Solution
To realize this, JLR Royal Oak partnered with Kimoby to implement its V2C solution, complete with AI-generated estimates. The strategy had two critical components:
Transparent communication through media
Service advisors sent personalized videos showcasing the vehicle’s condition, paired with AI-powered estimates. These estimates were automatically generated based on the recommendations outlined in the videos, giving customers clear and actionable repair options. This combination provided clarity, helped customers make informed decisions, and fostered trust.
Strong team buy-in
Technicians got on board from the start with the initiative because they saw the immediate value of pairing videos with associated repair recommendations, recognizing it would greatly enhance the customer experience and that their efforts would have a meaningful impact. Their shared commitment, combined with leaders within the team who acted as strong supporters by encouraging and helping others, ensured the new process stuck.
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